We all know it; times are hard. When it comes to the bottom line, every pitch for new business counts. It’s tempting to down-size advertising budgets, dismiss the consultants and just try to keep outgoings down. However, if your company is repeatedly coming second in bids for new business and tendering unsuccessfully for those all-important bread-and-butter contracts, maybe, rather than try and find a new sales manager, it could be more economical to bring in some temporary help. If sales are where it’s falling down, there are now companies specialised in the whole bid support process from business proposal writing to sales presentation training and they could just turn things around for you.
As in all service areas, the important word is ‘bespoke’. Maybe your sales guys are doing a great job out there but are working with uninspiring materials. Tired PowerPoint presentations and brochures which make even the sales team yawn are not going to inspire potential new clients. Behind the presentations comes the hard graft of business proposal writing – maybe this is where you need the help. Or the inverse may be true – the team at head office put their everything into the details of the bid, which the sales team then fail to deliver effectively because of a lack of sales presentation training.
Bringing in specialists in tender and bid support is no longer something that just huge companies do. In fact, it’s precisely the smaller players in the market who can ill afford to have specialists in all these complex areas full-time who can most profit from an outside team coming in occasionally with cutting-edge ideas and market-leading competencies to pass on. It’s also smaller businesses who most rely for their survival on winning new tenders. Suddenly, hiring a specialist company starts to make sense.
There are additional bonuses to hiring a company to guide you through the tendering process. The bid support you shell out for this time may well give you the confidence and expertise to go it alone the next time you have a important pitch. Knowing you have expert help with your business proposal writing and that your team are receiving excellent sales presentation training can also give you a confidence at tender time which will be communicated in your bid. And confidence, when it comes to that big pitch, could be something well worth paying for.
Please visit http://www.salesengine.co.uk/ for further information about this topic.
http://www.salesengine.co.uk/
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